Dimplex

Dimplex required a bespoke website to display their new range of Opti-Myst artificial fires.

Using the existing brand palette gives the site continuity with the rest of Dimplex’s online presence, yet the background motion graphics introduce dynamism. The design was kept clean and modern to reflect the new technology within the products whilst being intuitive for the user to navigate.

The site was designed to be multi-purpose from its inception, becoming a hybrid of showroom and catalogue and it achieves this through the variance between gallery types and content styles.