Linden Homes

Linden Homes briefed a winter campaign to promote and increase user-generated content throughout the Christmas period.

Focussing on seasonal tones, the initial content was based around the idea of being at home, with family. A Fairisle-inspired graphic complemented the collage animated content to reinforce the audience’s nostalgic response to Christmas in their new home.

The result, once the UGC had been collected, was a series of animations which showcased how people were enjoying their respective Christmasses around Linden’s newest estates.