SBD Apparel

A speculative piece looking at how the brand may choose to diversify their approach and expand their following.

A charity collaboration, encompassing the brand’s first women-focused and charity collections in one unflinching move. 

Rooted in statistics and research, the campaign adds to SBD’s existing strong brand loyalty and customer perception, while introducing a new direction to their apparel. It utilises their existing communication channels and creative style, whilst subtly shifting the focus from their traditional approach.